The privacy your users wish every app had.
Ship a real user-facing privacy experience into your app: preference center, data-sharing controls, audit log, deletion rights. Purpose-built for health data. Drop-in SDK, embedded white-label, or full white-label. BAA-ready and covered for FTC HBNR, MHMDA, NYHIPA, CCPA.
What your users actually get
Real privacy controls, not consent banners
The user-facing privacy experience your app would build over six months, shipped in your next release.
Privacy moved from footnote to feature.
Three shifts converging on every digital health roadmap. Each one alone is reason to act. Together, they make this a feature your users notice, not a compliance line-item your auditor reads.
Expectations
Users compare apps on privacy now
Privacy is no longer something users assume they have or assume they've lost. In sensitive categories — mental health, reproductive, prescription, telehealth — they actively evaluate it before downloading. App store comments, Reddit threads, X reviews. Make privacy visible and you're competing on a different axis from your peers.
Growth lever
Trust translates to retention and LTV
The retention gap between privacy-leading and privacy-laggard apps in sensitive categories is measurable. Privacy-conscious users refer friends in tight circles. In categories where trust is the asset, ship the privacy story before the next BetterHelp moment makes it table-stakes.
Regulatory floor
Compliance has multiplied, but it's the floor
FTC Health Breach Notification Rule. Washington MHMDA. New York NYHIPA. California CMIA. CCPA, CPRA, and a dozen state regimes. HealthConsent absorbs the whole stack: consent flows, breach reporting, state-law filings, audit logs. You ship privacy as a feature; we keep the floor up to code.
Privacy your users can actually use.
Three layers: real preference management your users control, coverage that extends beyond your app, and household coverage where it matters.
Self-serve
Preference center your users control
Granular consent management your users actually use: per-purpose data sharing, marketing opt-outs, restriction requests, audit-log visibility, one-tap deletion with confirmation. Replaces the consent banners and 14-page privacy policies nobody reads.
7M+
Coverage beyond your app
Privacy doesn't stop at your borders. HealthConsent extends protection across providers, insurers, HIEs, prescription networks, data brokers, and ad-tech disclosures. Users see protection happen across the ecosystem, not just inside your walls.
Household
Family coverage built in
For apps where dependents matter — pediatric, telehealth, fertility, caregiver platforms — one account covers the household. Spouse, kids, aging parents under a single preference center.
Three ways to ship it into your app.
Pick the integration depth that matches your engineering capacity, your timeline, and how visible you want HealthConsent to be in your product.
1–2 weeks
Drop-in SDK
JS, React, iOS, Android. Pre-built UI components themeable to your design system. Your engineers drop it in; your users get the privacy experience in their next release.
- JS / React / iOS / Android SDKs
- Themeable to your design system
- Pre-built consent + preference UI
- Audit log + deletion APIs
3–6 weeks
Embedded white-label
Co-branded experience inside your app. Deeper integration with your data model and user accounts. We build alongside your team.
- Custom UI matched to your brand
- SSO with your auth
- Webhooks into your data pipeline
- Co-branded support flows
2–3 months
Full white-label
Offer HealthConsent under your own brand. Standalone privacy module that lives alongside your app. We power the protection; your users see your name throughout.
- Your brand throughout
- Custom URL & UI
- Separate billing supported
- Co-marketing materials
A feature that earns three outcomes.
What product, growth, and BD leaders point at when this lands on the roadmap meeting agenda.
Retention
Trust translates to user lifetime
Apps in sensitive categories where users can observe ongoing privacy protection see measurable retention lift. The "wait, what?" moment when users see the dashboard show real data-sharing being stopped on their behalf is when "a privacy feature" becomes "the reason I don't churn."
Differentiation
First-mover defines the category bar
Most digital health apps haven't moved on user-facing privacy. The first major player in mental health, fertility, prescription, or telehealth to ship real controls sets the threshold every peer gets measured against.
Enterprise unlock
Privacy unlocks B2B deals you can't close without it
Employers and payers buying digital health for their workforce ask about privacy posture in procurement. SOC 2, HIPAA BAA, state privacy law coverage — gating items in their checklist. HealthConsent ships you past that gate.
“Privacy as a feature, not a footnote.”
That’s the position we help your product team ship.
Where this earns its place in your product.
Digital health is a wide category, but a few sub-categories have privacy as a load-bearing growth lever. If your app is one of these, this isn’t optional anymore.
Mental health platforms
Talkspace · Headspace · Talkiatry · Brightline
Where one screenshot can end a platform. User-facing privacy controls give your members the posture the FTC, the press, and your members' families all notice.
Reproductive & fertility
Cycle tracking · IVF · pregnancy · family planning
Post-Dobbs reality. Users want unambiguous protection of cycle data, pregnancy intent, and family-planning history. Ship it as a feature, not a buried legal footnote.
Prescription & telehealth
Hims & Hers · Ro · Curology · Teladoc
Prescription data is the most commercialized health-data category. Users now know it. HealthConsent stops your platform from being the one their friends warn them about.
Employer-sponsored & chronic care
Hinge Health · Omada · Sword · Lyra
B2B sponsors (employers, payers) increasingly require privacy posture as a procurement gate. Your members increasingly ask about it. Ship it before procurement does.
We cover the regulatory stack so you can stop thinking about it.
FTC Health Breach Notification Rule. Washington MHMDA. New York NYHIPA. California CMIA. CCPA, CPRA, and a dozen other state regimes. HealthConsent absorbs the whole stack: consent flows, breach reporting, audit logs, deletion mechanics, and the state-by-state filings auditors actually inspect.
Regulatory coverage
Make this the year your users notice your privacy story.
Our team will walk you through what an integration looks like for your platform: drop-in SDK, embedded white-label, or full white-label. We’ll cover the regulatory floor while you ship the feature.