Give your patients real privacy choice.
Replace the stack of consent forms patients sign on every visit with a self-serve preference center they manage themselves. Marketing opt-outs, data-sharing consents, HIPAA restriction requests, family proxy access, audit-log visibility, all in one place. Ecosystem-wide protection across 7M+ entities outside your walls is the bonus.
The market is shifting
2024–2026 signals
Sources: HHS OCR Breach Portal, Pew Research, IBM Cost of a Data Breach Report 2025, Astra Security.
Trust is now a measurable variable.
Three forces are converging on every healthcare org’s 2026 roadmap. Each one alone is manageable. Together, they redefine what “adequate privacy” means in your sector.
Regulatory
State privacy laws are fragmenting
MHMDA in Washington. NYHIPA in New York. CMIA in California. Consumer-privacy regimes in CO/CT/VA and a dozen more states. HIPAA minimums no longer cover what your patients are entitled to ask for.
Reputational
Members switch after breaches
93% of healthcare organizations breached in the past three years. Affected populations switch providers and plans at measurably higher rates than the baseline. The cost of churn dwarfs the cost of preventing it.
Competitive
Privacy is becoming table-stakes
Leading hospital systems and health plans are starting to offer real privacy protection as a member benefit. Once one major peer in your sector does, the rest spend the next 24 months playing catch-up.
Privacy choice your patients can actually use.
Three layers: real consent management with your organization, ecosystem-wide protection beyond your walls, and member-visible proof that it’s working.
Self-serve
Preference center, with your organization
One place patients manage the consents they actually care about with you: marketing opt-outs, data-sharing choices, HIPAA restriction requests, family proxy access, audit-log visibility. The forms-on-every-visit charade ends here.
7M+
Entities beyond your walls
On top of preference management with your organization, HealthConsent® stops the sharing of patients’ data across providers, insurers, HIEs, prescription networks, data brokers, and ad-tech disclosures. Every state privacy law (NYHIPA, CMIA, MHMDA) filed automatically.
Real-time
Member-visible dashboard
Patients watch privacy choices apply entity-by-entity, with timestamped confirmations. Not a privacy-policy update. Proof, for the people you serve and the regulators reviewing your response.
Built for orgs that own the member relationship.
Two buyer archetypes, slightly different math. Both ship the same outcome: a member benefit your competitors aren’t yet matching.
Providers
Hospital systems · medical groups · IDNs
- Eliminate manual handling of marketing opt-outs, HIPAA restriction requests, family proxy setup, audit-log inquiries
- Patient-acquisition edge in a crowded local market
- Defensible posture after a breach event
- Substantive corrective action your board and HHS OCR recognize
Payers
Health plans · Medicare Advantage · member services
- Self-serve preference center reduces call-center volume on communication and privacy questions
- Retention edge in commodity individual & employer markets
- Member benefit competitors aren’t yet matching
- Star-rating components tied to member experience
Three measurable outcomes.
What the budget-holder takes to their CFO: not a feature list, but a clear line to revenue, retention, and compliance load.
Retention
Members who feel protected stay
Populations that can observe ongoing privacy protection outperform credit-monitoring-only cohorts on retention and satisfaction. The response becomes the part they retell.
Differentiation
A benefit competitors aren’t yet offering
Most providers and payers haven’t moved on health-data privacy. Early movers set the threshold for what “real” looks like in their sector.
Operational lift
Manual consent & restriction work absorbed
Marketing opt-outs, HIPAA restriction requests, family proxy setup, audit-log inquiries: patients self-serve through HealthConsent®. State privacy filings (NYHIPA, MHMDA, CMIA) handled on top, automatically.
From contract sign to member-visible.
Three deployment depths. Pick the one that matches what you want HealthConsent® to look like in front of your patients or members.
2–4 weeks
Light Integration
Add HealthConsent® to your existing patient portal or member-benefits page as a privacy option.
- Linked from your portal
- Standard branding
- Member self-enrollment
1–3 months
Full Integration
Embed HealthConsent® into your member experience with SSO, claims/EHR hooks, and a unified privacy dashboard.
- SSO with your IdP
- Claims / EHR data hooks
- Branded dashboard
- Staff training included
3–6 months
White-label Partnership
Offer HealthConsent® under your own brand. We power the protection; your patients see your name on the proof.
- Your brand throughout
- Custom URL & UI
- Co-marketing materials
- Performance analytics
Be the one your sector measures against.
Our healthcare team will walk you through what an integration looks like for your specific environment: portal, claims, EHR, or white-label. 30 minutes; no slide deck.